What I’m Learning About The Online Music Community, 11.28.22

There is a huge lack of accountability within the common online music creative AND music influencers, and it starts with the influencer.

Online music creatives want to be, educated, informed, motivated & inspired and even entertained, for free, because that is what they’re used to. But what do we demand and expect from the online music creative as influencers? They can hold us “accountable”, or condemn us, but how to we hold them accountable?

Online music influencers want to be validated, so they over-share information, and a lot of it is not from professional experience. Basically, the blind is leading the blind online. A lot of the online music influencers are either, not qualified, because they don’t have actual real-world experience in music, or if they do have real-world experience in music, it’s short lived, their music is not good, they’re influencing with ill-intent, or don’t have the proper mindset to educate. Just because you’ve experienced something, that does not qualify you to teach it.

There needs to be changes in both the online music creative & the online music influencer.

I will create a platform that promotes the online music creative that is really passionate about the music journey, and really aspires to be a music professional, and the common viewer who wants to be “entertained”, but not held accountable or responsible to his commitment to music will not have a voice on my platform.

I will “weed” out the lazy, un-willing, un-accountable, the fake creative, hobbyist but opportunist, and many other characters, so I can find who really needs my help, and I will help those people to reach their goals.

If you are not sure where you are, but would still like to consult with me, I will have to charge based on how much I value my time, after helping HUNDREDS of music creatives, only to find out that most of them didn’t care as much as I thought they did, wasting years of my time.

I want to help those who need help. I also want people to take this shit serious. Music is a beautiful world.

I think that everyone in music, whether super casual or super serious about becoming successful would gladly receive any of the amazing things that music offers, but only a few will accept accountability or real responsibility. I want to help the few, not everyone.

I don’t care to be the most popular influencer online. I care to be the most impactful.

Helping one person to be great is more important than helping 100,000 to be entertained. I will entertain, but I will look to majorly change a life or two while I’m at it, and I will be protected from the 100,000. I won’t be accessible to them as easily, because I finally understand how valuable my direct time is.

I still have a lot of learning to do about the online music community, and I will continue to make adjustments as I go, to my message, my content, my services, future classes & events and the way I go about holding online music influencers/creatives accountable.